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Leenadria's avatar

Thinking about this as I work through my many interests. I think you are right in that people have to know you - which is what I feel is ultimately the way to brand for people with shifting interests. It’s reliable to so many.

It’s funny b/c I think so much of business moves like ADHD. They niche down for sure to find their success but they also use a multitude of modalities to grow. Nike sells sneakers but engages fashion & art (film, music, graphics, etc) and then turns around and maybe engages in some form of politics, community, etc (whether ethical or not is a different discussion). I think we can use our shifting interests to just keep expanding our niche. Now I say all this but will I do it this way? That’s anyone’s guess!

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Brandy Was Here's avatar

There has to be a support group for people with adhd in business lol. I resonate with so much of this and yes I’m still coming to terms with my interests AND my business being seasonal and cyclical.

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